Universal Standard is the world’s most inclusive fashion brand, offering elevated essentials in sizes 00–40. As Director of Digital Design, I lead the visual expression of the brand across digital and print platforms. I oversee and execute a wide range of design initiatives, including email marketing, social media content, digital advertising, and UX/UI design, ensuring each touchpoint aligns with the brand’s inclusive and modern ethos. I also design print collateral, such as lookbooks, hang tags, and postcards. Beyond execution, I develop original graphic treatments and visual systems that deepen storytelling and bring clarity and cohesion to campaign narratives. My work balances strategic thinking with refined, editorial-level design that resonates with a diverse audience.